{"id":1371,"date":"2018-04-04T19:04:09","date_gmt":"2018-04-04T19:04:09","guid":{"rendered":"http:\/\/bettybilek.cz\/?p=1371"},"modified":"2018-04-04T19:18:31","modified_gmt":"2018-04-04T19:18:31","slug":"zamestnanec-jako-interni-zakaznik","status":"publish","type":"post","link":"https:\/\/bettybilek.cz\/?p=1371","title":{"rendered":"P\u00e9\u010de o&nbsp;z\u00e1kazn\u00edka (zam\u011bstnance)?"},"content":{"rendered":"<h2>Asi ka\u017ed\u00fd obchodn\u00edk bude souhlasit s&nbsp;t\u00edm, \u017ee p\u00e9\u010de o&nbsp;z\u00e1kazn\u00edky je kl\u00ed\u010dov\u00fdm faktorem \u00fasp\u011bchu na&nbsp;trhu. Jak je to ale s&nbsp;jejich p\u00e9\u010d\u00ed o&nbsp;zam\u011bstnance?<\/h2>\n<p><em>Z\u00e1kaznick\u00fd servis, p\u00e9\u010de o&nbsp;z\u00e1kazn\u00edky, z\u00e1kaznick\u00e1 podpora, proz\u00e1kaznick\u00fd p\u0159\u00edstup, budov\u00e1n\u00ed vztah\u016f se z\u00e1kazn\u00edky<\/em>&#8230;.to v\u0161echno jsou zakl\u00ednadla snad v\u0161ech firem, kter\u00e9 cht\u011bj\u00ed vyd\u011bl\u00e1vat (a kter\u00e1 nechce, \u017ee?). Z\u00e1kazn\u00edk je pro firmy kl\u00ed\u010dem k&nbsp;\u00fasp\u011bchu, proto\u017ee pr\u00e1v\u011b ten kupuje jejich produkty nebo slu\u017eby a&nbsp;d\u00e1v\u00e1 jim vyd\u011blat. Firmy se tak p\u0159edh\u00e1n\u011bj\u00ed ve zlep\u0161ov\u00e1n\u00ed a&nbsp;vyla\u010fov\u00e1n\u00ed servisu a&nbsp;p\u00e9\u010de, kter\u00e9 z\u00e1kazn\u00edk z&nbsp;obchodn\u00edho vztahu z\u00edsk\u00e1v\u00e1. Z\u00e1kazn\u00edci jsou v&nbsp;dne\u0161n\u00ed dob\u011b u\u017e &#8220;zmlsan\u00ed&#8221; a&nbsp;o\u010dek\u00e1vaj\u00ed vysok\u00fd standard z\u00e1kaznick\u00e9 p\u00e9\u010de, tak\u017ee kdy\u017e nejsou spokojen\u00ed, p\u0159\u00ed\u0161t\u011b jednodu\u0161e nakoup\u00ed u&nbsp;konkurence&#8230;<\/p>\n<p>Co m\u011b trochu zar\u00e1\u017e\u00ed, je fakt, \u017ee se m\u00e1lokdy mluv\u00ed o\u00a0<strong>intern\u00edm z\u00e1kazn\u00edkovi.\u00a0<\/strong>Kdo je to? No p\u0159ece zam\u011bstnanci. Zam\u011bstnanci, d\u00edky kter\u00fdm m\u016f\u017ee firma v\u016fbec fungovat, z\u00edsk\u00e1vat z\u00e1kazn\u00edky a&nbsp;t\u00edm vyd\u011bl\u00e1vat. Pokud by tam zam\u011bstnanci nebyli, nebo ned\u011blali svoji pr\u00e1ci, pak nebudou ani (spokojen\u00ed) z\u00e1kazn\u00edci. Zam\u011bstnanec sice nic nekupuje, ale tak\u00e9 vstupuje s&nbsp;firmou do&nbsp;obchodn\u00edho vztahu. <em>Firma nakupuje jeho znalosti a&nbsp;dovednosti za&nbsp;mzdu.\u00a0<\/em><\/p>\n<p><em>P\u00e9\u010de o&nbsp;zam\u011bstnance, zam\u011bstnaneck\u00fd servis, zam\u011bstnaneck\u00e1 podpora&#8230;.<\/em>a na&nbsp;dal\u0161\u00ed podobn\u00e9 v\u00fdrazy m\u00e1lokdy naraz\u00edme. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f je to v\u0161echno nat\u011bsnan\u00e9 do&nbsp;jedin\u00e9ho slova &#8220;HR&#8221; nebo &#8220;benefity&#8221;. M\u00e1lokde naraz\u00edte na&nbsp;stejn\u011b propracovan\u00fd syst\u00e9m p\u00e9\u010de o&nbsp;zam\u011bstnance jako je syst\u00e9m p\u00e9\u010de o&nbsp;z\u00e1kazn\u00edky. Intern\u00ed z\u00e1kazn\u00edk je stejn\u011b d\u016fle\u017eit\u00fd, ne-li d\u016fle\u017eit\u011bj\u0161\u00ed, ne\u017e ten z\u00e1kazn\u00edk &#8220;klasick\u00fd&#8221;.<\/p>\n<p>Kdy\u017e si n\u011bco koup\u00edm online, \u010dasto jsem hned jsem zahlcen\u00e1 spoustou n\u00e1sledovn\u00fdch e-mail\u016f, kter\u00e9 m\u011b informuj\u00ed o&nbsp;pr\u016fb\u011bhu m\u00e9 objedn\u00e1vky, platby, zji\u0161\u0165uj\u00ed moji spokojenost s&nbsp;n\u00e1kupem, d\u00e1le mi nab\u00edz\u00ed v\u011brnostn\u00ed nebo slevov\u00e9 akce, p\u0159ej\u00ed mi k&nbsp;narozenin\u00e1m, V\u00e1noc\u016fm, dokonce i&nbsp;k Valent\u00fdnu..prost\u011b a&nbsp;jednodu\u0161e m\u00e1m pocit, \u017ee mi nadb\u00edhaj\u00ed, jen abych na&nbsp;n\u011b nezanev\u0159ela..<\/p>\n<p>Jako intern\u00ed z\u00e1kazn\u00edci zam\u011bstnanci dostanou ob\u010das (v lep\u0161\u00edch p\u0159\u00edpadech \u010dtvrtletn\u011b) zp\u011btnou vazbu, n\u011bjak\u00e9 hodnocen\u00ed, p\u0159\u00edpadn\u011b mo\u017enost vyj\u00e1d\u0159it sv\u016fj n\u00e1zor &#8230;.<strong>ale v\u00e1\u017en\u011b je to p\u00e9\u010de v&nbsp;prav\u00e9m slova smyslu a&nbsp;v takov\u00e9 m\u00ed\u0159e jako dost\u00e1v\u00e1 plat\u00edc\u00ed z\u00e1kazn\u00edk?\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asi ka\u017ed\u00fd obchodn\u00edk bude souhlasit s&nbsp;t\u00edm, \u017ee p\u00e9\u010de o&nbsp;z\u00e1kazn\u00edky je kl\u00ed\u010dov\u00fdm faktorem \u00fasp\u011bchu na&nbsp;trhu. Jak je to ale s&nbsp;jejich p\u00e9\u010d\u00ed o&nbsp;zam\u011bstnance? Z\u00e1kaznick\u00fd servis, p\u00e9\u010de o&nbsp;z\u00e1kazn\u00edky, z\u00e1kaznick\u00e1 podpora, proz\u00e1kaznick\u00fd p\u0159\u00edstup, budov\u00e1n\u00ed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[5,4,34,20],"_links":{"self":[{"href":"https:\/\/bettybilek.cz\/index.php?rest_route=\/wp\/v2\/posts\/1371"}],"collection":[{"href":"https:\/\/bettybilek.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bettybilek.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bettybilek.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bettybilek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1371"}],"version-history":[{"count":8,"href":"https:\/\/bettybilek.cz\/index.php?rest_route=\/wp\/v2\/posts\/1371\/revisions"}],"predecessor-version":[{"id":1392,"href":"https:\/\/bettybilek.cz\/index.php?rest_route=\/wp\/v2\/posts\/1371\/revisions\/1392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bettybilek.cz\/index.php?rest_route=\/wp\/v2\/media\/1372"}],"wp:attachment":[{"href":"https:\/\/bettybilek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bettybilek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bettybilek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}